NVL Start a brief

This is the deliverable. Read it like your marketing lead would.

The format map lands before anything is filmed: one idea, every format it ships in, the delivery clock, and on knockout nights the two endings written before the whistle. Approve the map and the machine runs. Forward it internally; that is what it is for.

Specimen map · venue and idea are illustrative · the format is exactly what you receive

How both endings work Request the real one

Format map · The Wharf House

The final · Sun 19 Jul · KO 20:00 · both endings

Client Riverside taproom · 900 capacity Sign-off M. Adeyemi, GM · same-day Rights Full transfer on delivery

1 · The idea · one line, filmed once

"Nine hundred strangers, one roof, and ninety minutes where nobody checks their phone."

2 · Every format it becomes

Format	Spec	Where it lives	Delivered
Hero film	2:30 · 16:9	Site, YouTube, the big screen at doors	day 5
Cutdowns	:60 + :30	Paid, feed, partner shares	day 5
Verticals	3 x 9:16	Reels, TikTok, Shorts · native, not crops	day 5
Stills	12-frame set	Press, socials, the corridor wall	day 5
Captions	EN + 2 languages	Every cut, every platform	day 5
Both endings	2 x :45	Posted at full time · see below	before KO
The rights file	Full transfer	Yours, in writing, forever	on delivery

3 · The two endings · written before the whistle

Ending A · the win

"The roof came off."

0-8s · the room erupting, glasses up, sound of the place itself
8-20s · faces: the scream, the hug, the stranger high-five
20-38s · the pour continues, the chant rolls, the terrace glows
38-45s · card: "Some nights live here forever." + the mark

Ending B · the loss

"Still the best seat in the city."

0-8s · the collective exhale, hands on heads, quiet
8-20s · the arm round the shoulder, the refill, the smile anyway
20-38s · the room stays, nobody leaves, the music lifts
38-45s · card: "Heartbreak needs company." + the mark

Both cut, graded and captioned before kick-off · the right one posts at full time, not the morning after

Human-directed · openly AI · rights transferred NVL · nvlhq.com · delivered to the public Outcome-Ready Standard

Forward this internally · what each seat sees

The marketing lead: Both endings exist before kick-off. You post at full time while everyone else edits.

Brand and legal: Openly AI, labelled, method disclosed. Rights assigned in writing.

Finance and procurement: Fixed pack scope, in writing, before any commitment.

The founder: The first openly-AI, visibly excellent position in your category is only available once.

Procurement notes

Fixed-scope packs · in writing before any commitment

Full rights transfer on delivery, in writing

Disclosure and labelling built into every asset

The public standard and privacy note are published on this site

No reach or virality guarantees, as policy

Not your moment? It may be a client's · the map forwards freely.

A map like this comes back the same day you send the moment. It scales the way it reads: one moment, the final week, or the standing engine. The knockouts run to July 19; both endings only work if they exist before the whistle.